Hamilton Mall Holiday Shopping

In this 2017 file photo, holiday shoppers browse a Hallmark store in New Jersey. 

Amy’s Hallmark, located at 3825 Denmark Drive in the Metro Crossing Shopping Center, has announced plans to close Sept. 7.

Formerly located at the Mall of the Bluffs as the Hallmark Gold Crown store, it closed there in 2013 and opened at Metro Crossing in 2014.

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At the time of the move to Metro Crossing, officials of Hallmark Cards Inc., based in Kansas City, Mo., said, “We are repositioning the store to reach a broader consumer base and meet more customer needs in that market.”

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