Former Nebraska Cornhuskers quarterback and 2001 Heisman Trophy winner Eric Crouch, center, is surrounded by Horseshoe Casino and Caesars Entertainment Corporation employees and members of the CB Ambassadors during a Council Bluffs Area Chamber of Commerce ribbon cutting ceremony for The Book, the recently-opened sportsbook at the Horseshoe, on Friday, Aug. 23, 2019. Crouch placed the ceremonial first bet after cutting the ribbon, placing $1,000 on Nebraska winning its game against South Alabama this Saturday. If the bet pays, all proceeds will go to charity. Crouch said it was his first-ever sports bet. Boxing great Terence "Bud" Crawford was also in attendance.