Iowa State University

Iowa State University's Beardshear Hall is pictured  during the fall season.

Iowa State University has launched an effort to raise $1.1 billion for the university.

The Forever True, For Iowa State campaign initiative aims to raise the amount by June 30, 2020.

The goal is the largest ever for an Iowa State comprehensive campaign, according to a release from the university.

The money will “help achieve the university’s vision to lead the world in advancing the land-grant ideals of putting science, technology and human creativity to work.”

The announcement was made at a campaign launch event on Friday at Hilton Coliseum in Ames

“One of Iowa State’s greatest resources is its family of loyal alumni and friends,” Iowa State President Steven Leath said in the release. “This degree of loyalty is why the name of this campaign feels so appropriate. Our alumni remain forever true to this university – as Iowa State remains forever true to the principles of innovation, diversity and accessibility on which it was founded.”

With a name inspired by the Iowa State Fight Song, the campaign will rally support for scholarships, faculty support, facilities and programs.

Larissa Holtmyer Jones, president and CEO of the Iowa State University Foundation, announced that more than $551 million has already been raised.

The campaign began its “quiet phase” in 2012, with gifts that the university said are already making a difference on campus. The Moving Students Forward initiative, launched by Leath in 2012, raised $204 million for scholarships and other student support and has supported more than 23,000 students.

Also during the campaign to date, 35 new named faculty positions have been created, the release said.

The Marston Hall renovation and the addition of the south end zone of Jack Trice Stadium were completed, in part, with funds contributed during the quiet phase.

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– Assistant News Editor Mike Brownlee can be reached at (712) 325-5732 or by email at

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